As the lead designer on this project at Get Engaged, event graphics were created for Outlaw Beer’s principal sponsorship of the Outlaw Music Festival, including a large-scale 8’ × 8’ feature sign and a range of supporting signage deployed throughout the festival grounds. The work focused on developing bold, high-visibility assets designed to stand out in a busy outdoor environment while reinforcing Outlaw Beer’s presence across the event and thoughtfully integrating existing Outlaw Music Festival branding.
Also I got to see Willie Nelson live (I’m from Austin, Texas… this is a big deal).
Overview:
Services:
Signage Design
Branding
A SONG FOR YOUR SCROLL:
Working within the festival’s existing signage system, opportunities were identified to incorporate Outlaw Beer throughout the environment. The work focused on seamlessly integrating the brand into the event space while maintaining visual consistency with the festival’s established graphics, with careful attention paid to combining Outlaw Music Festival and Outlaw Beer branding into a cohesive visual system. Final deliverables included multiple smaller signs placed throughout the festival grounds, as well as a large 8’ × 8’ photo opportunity installation designed to serve as a high-impact branded moment.
BRANDING
OUTLAW MUSIC FESITVAL
Me and my design :)