This PR box was created for the re-release of BuzzBallz’ Pink Lemonsqueezy flavor and designed to drive excitement and social engagement around the launch. As the lead designer on the project through Get Engaged, the full creative process was directed from concept through final execution, shaping the packaging, messaging, and unboxing experience into a cohesive, on-brand moment. The final result balances bold visual impact with BuzzBallz’ playful personality, built specifically to stand out in a crowded product drop environment. The project was developed in collaboration with the packaging team DenimRush, ensuring the structural design and creative vision worked seamlessly together from concept to production.
Influencers across the country were gifted the box, and can be seen opening it below:
Overview:
Services:
Packaging Design
Merch Design
Photography by Mikey Alfano
A SONG FOR YOUR SCROLL:
The branding and packaging design leaned fully into the Pink Lemonsqueezy identity, using a bold, high-impact pink color palette to reflect the flavor and its playful tone. The concept centered around the idea of “your main squeeze,” with messaging built around enjoying the product together and sharing the experience, reinforced through paired items included in the box. Each element was intentionally duplicated to emphasize the “two of everything” approach, supporting the theme of togetherness while staying true to BuzzBallz’ signature cheeky, slightly irreverent voice. The contents included BuzzBallz, a branded keychain, lemon-scented candle, matchbox, and lemon car freshener, all chosen to extend the sensory and thematic world of the product beyond the drink itself.
PACKAGING
